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Join us as we dive deep into the art of making more money, effortlessly integrating cutting-edge technology, and transforming your systems into unstoppable profit machines. Hosted by industry expert Kyle Whissel and his head of marketing Bryan Koci, this podcast is your go-to resource for invaluable tips, strategies, and insider knowledge that will take your career to unprecedented heights. Visit TheWhisselWay.com to get even more information, access exclusive resources, and connect with like-minded professionals who are committed to taking their real estate businesses to the next level.
Episodes
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the power of niche marketing for real estate agents. They discuss why specializing in a particular market—whether geographic, demographic, or lifestyle-based—can lead to higher success and greater profitability. Kyle shares key insights on how to determine if a niche is right for you, how to use AI to research total addressable market (TAM), and how to create targeted marketing that resonates with your ideal clients. They also emphasize the importance of networking, leveraging social media, and committing long-term to a niche before pivoting. If you're looking to refine your strategy and build a more focused, profitable real estate business, this episode is packed with actionable takeaways.
Chapters:
00:00 — Why “The Riches Are in the Niches”
01:34 — Defining a Real Estate Niche
02:23 — Passion vs. Profit in Niche Selection
03:54 — Understanding TAM (Total Addressable Market)
05:08 — Using AI to Research Your Niche
06:44 — Positioning Yourself as the Niche Expert
08:08 — Leveraging AI for Content Creation
10:06 — Pain-Point Marketing That Converts
12:48 — Networking Within Your Niche
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