Real Estate Success: The Whissel Way

How Community Branding Generates Listing Leads on Autopilot

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how real estate agents can leverage community-driven content to build a brand that generates high-quality listing leads. They share insights from years of running local business-focused video series like Santee Saturdays and Everything East County, explaining how these efforts create deep community ties, foster brand trust, and result in inbound, ready-to-list sellers. Kyle and Bryan also tackle common video marketing misconceptions, explain why agents must stand out in a crowded digital space, and highlight the hidden costs of NOT using video in today's competitive market.

 

Interested in getting the step-by-step guide to help you create community content? Visit: https://mediamayormastermind.com/

How to Sell More Homes, Earn More, and Work Smarter in Real Estate

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down three key ways to increase your income as a real estate agent: selling more homes, raising your average price point, and increasing your commission. They share actionable tips, like mastering delegation to free up time for income-generating tasks, building a standout value proposition, and creating a powerful past client campaign to drive repeat business. Kyle also reveals how mindset shifts and letting go of non-essential tasks have contributed to record-breaking success. Whether you're a solo agent or team leader, this episode offers invaluable insights to elevate your business.

Chapters:
0:00 - Introduction: Welcome to The Whissel Way
2:33 - The Three Ways to Earn More in Real Estate
5:20 - The Power of Mindset: Making the Decision to Grow
8:12 - How Delegation Frees You to Sell More Homes
10:05 - The Stoplight Exercise: Identifying Tasks to Let Go
15:18 - Building an Exceptional Past Client Campaign
18:32 - Increasing Your Value Proposition and Commission
23:09 - Selling High-End Homes: Networking and Marketing Strategies
26:55 - Leveling Up with Geographic Farming and Charities
32:00 - Whissel Widget of the Week: Tools for Efficiency

Whissel Realty Group is looking for new agents to join our team. To learn more about the opportunities available and what we offer, visit:
http://Join.KyleWhissel.com/

To join in on the conversation, join us in our private Facebook Group at: http://thewhisselway.com/

Wildfires, Non-Renewals, and Real Estate: What Every Realtor Must Know

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel is joined by insurance expert Heather Brandt Gastelum to tackle the challenges real estate agents face in today’s volatile insurance market. They discuss the implications of California’s insurance crisis, including non-renewals, skyrocketing premiums, and the impact of wildfires on homeowners. Heather demystifies admitted versus non-admitted policies, explains the California FAIR Plan, and shares actionable steps agents can take to help their clients secure coverage. Whether it’s advising clients on adequate replacement costs, navigating high-risk zones, or understanding umbrella policies, this episode equips agents with practical knowledge to protect their clients and their businesses.

Chapters:
0:00 - Welcome and Introduction
2:36 - California's Insurance Crisis and Wildfire Impact
6:51 - Why Insurance Companies Are Leaving California
12:33 - The Importance of Adequate Coverage
18:15 - California FAIR Plan: What It Is and How It Works
24:19 - Steps for Homeowners After Losing a Home
30:02 - Key Tips for Agents Working with Buyers
38:36 - Lowering Insurance Costs: Practical Advice
45:01 - Helping Sellers and Pre-Listing Insurance Insights
50:56 - Final Thoughts and Advice for Agents

Key Takeaways:
1️⃣ Understand Policy Options: Learn the differences between admitted, non-admitted, and California FAIR Plan policies to guide clients in high-risk areas effectively.
2️⃣ Focus on Adequate Coverage: Ensure clients understand the importance of calculating accurate replacement costs and the role of extended dwelling coverage to avoid under-insurance.
3️⃣ Proactive Insurance Practices: Real estate agents should involve insurance reviews early in the transaction process to identify potential hurdles and avoid last-minute surprises.

Whissel Realty Group is looking for new agents to join our team. To learn more about the opportunities available and what we offer, visit:
http://Join.KyleWhissel.com/

The No New Sh*t Strategy for 2025

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the key lessons from 2024 and how their team grew revenue by 40% without dramatically increasing agent count. They dive into the importance of enforcing expectations, consistently recruiting, and eliminating distractions to focus on relationships. Kyle shares why agents need to stop chasing the latest tech and events and instead double down on the fundamentals that drive success. The episode wraps up with real estate predictions for 2025, covering market trends, agent attrition, home price increases, and the power of building strong client relationships.

 

Chapters:
0:00 – Welcome to The Whissel Way
1:30 – How We Grew 40% in 2024
3:15 – Why Enforcing Expectations Matters
6:45 – The Power of Consistent Recruiting
9:30 – The #1 Growth Strategy for Teams
12:00 – Why You Should Stop Adding New Sh*t
15:10 – 2025 Real Estate Market Predictions
18:30 – The Future of Real Estate Agents
21:00 – How to Stay Ahead in 2025
25:15 – Final Thoughts + Whissel Widget of the Week

3 Key Takeaways for Agents to Implement:

1. Enforce Expectations Ruthlessly – Setting clear performance benchmarks and holding agents accountable ensures a high-performing team. Weak enforcement leads to stagnation.
2. Stop Chasing New Tactics – Instead of attending every conference and adopting every new tool, focus on executing the basics at a high level—relationships drive results.
3. Always Be Recruiting – The key to consistent growth is having a steady pipeline of potential agents. A strong recruiting system prevents reliance on underperforming team members.

 

Maximize Returns: How Agents Can Invest Smarter with Robby Butler

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel hosts Robby Butler of YStreet Capital to demystify passive real estate investing for agents. They delve into the advantages of syndications and funds, explaining how realtors can leverage retirement accounts and home equity to achieve returns far beyond traditional investments. The conversation covers diversification, tax-saving strategies like depreciation and 1031 exchanges, and how to move from active to passive income. Packed with actionable insights, this episode equips agents to grow wealth while focusing on their core business.

Chapters:
0:00 - Introduction to Passive Investing with Robby Butler
1:46 - Why Real Estate Agents Overlook Retirement Funds
4:07 - Syndications vs. Funds: Key Differences
6:57 - Pros and Cons of Syndications
7:56 - Benefits of Funds and Diversification
11:05 - What Passive Real Estate Investment Means
12:50 - Accreditation and Investment Minimums Explained
15:31 - Evaluating Key Terms in Deals
21:10 - Leveraging Equity for Better Returns
25:16 - Combining Tax Strategies to Build Wealth

Mastering Past Client Campaigns: Proven Strategies for Success

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci share a comprehensive strategy to leverage past clients and your sphere of influence as a powerful lead source. Learn how to create a robust past client campaign, stay top of mind, and generate referrals consistently. The hosts dive into actionable tactics, including CRM utilization, personalized gifting, client events, and effective follow-up systems like weekly emails and seller updates. Whether you're a seasoned agent or just starting out, this episode will help you build stronger relationships with clients, avoid losing out on repeat business, and significantly increase your GCI.

Chapters:
[0:00] Introduction: Leveraging Past Clients
[2:14] Why Past Clients Are Your Best Leads
[4:01] The Cost of Losing Contact with Past Clients
[6:16] Choosing the Right CRM
[10:12] How to Collect and Organize Client Data
[15:03] Engaging Clients with Weekly Emails
[18:14] Hosting Client Events for Stronger Connections
[20:01] The Power of Pop-By Visits
[22:28] Automated Gifting with Client Giant
[24:34] Action Plan to Increase Client Retention

Key Takeaways: 
1️⃣ Create a Consistent System: Implement a CRM to organize and follow up with past clients systematically, ensuring no opportunities are missed.
2️⃣ Engage with Value: Use strategies like weekly emails, client events, and pop-by visits to provide consistent value and stay top of mind.
3️⃣ Leverage Automation: Utilize tools like Client Giant for automated gifting and systems like Follow Up Boss for streamlined communications to save time and increase impact.

Whissel Realty Group is looking for new agents to join our team. To learn more about the opportunities available and what we offer, visit:
http://Join.KyleWhissel.com/

To join in on the conversation, join us in our private Facebook Group at: http://thewhisselway.com/

How to Set the Perfect Marketing Price for Your Listings

In this episode of Real Estate Success: The Whissel Way, hosts Karlee Van Dyke and Bryan Koci dive into the art of setting the perfect price for real estate listings. Karlee shares her proven strategies for using a marketing price to drive interest and generate competitive offers, even in a shifting market. The conversation explores how to manage seller expectations, communicate market changes effectively, and overcome challenges with pricing to close deals faster. Real estate agents will gain actionable insights into aligning pricing strategies with client goals while maintaining trust and professionalism.

 

Chapters: 

[0:00] Welcome to The Whissel Way

[1:44] Introducing the Agent Board of Advisors

[5:02] The Importance of Setting the Right Price

[6:50] Handling Market Changes and Micro Surges

[8:07] Avoiding the Pitfall of Overpricing

[11:20] Success Story: Strategic Pricing in Action

[15:07] Marketing Price vs. Sales Price Explained

[20:03] How Open Houses Fit Into Pricing Strategy

[22:24] Overcoming Seller Pushback on Pricing

[27:22] Widgets of the Week: TaskRabbit and Kodak Printer

 

Key Takeaways:

1. Strategic Pricing Drives Success: Use a marketing price that’s slightly below market value to attract more interest and create competitive offers.
2. Manage Seller Expectations: Communicate the reasoning behind pricing strategies upfront to build trust and avoid friction later.
3. Leverage Open Houses: Combine strategic pricing with well-planned open houses to maximize exposure and generate multiple offers in less time.

 

5 Major Pitfalls New Agents Must Avoid with Jen DiJulio

In this episode of Real Estate Success: The Whissel Way, hosts Bryan Koci and Jen DiJulio discuss critical pitfalls that new agents often face and how to overcome them. Jen shares her journey from struggling in her first year to becoming one of the top-performing agents at Whissel Realty Group. The discussion emphasizes the importance of mentorship, shadowing veteran agents, setting boundaries, managing client expectations, and scheduling time off to recharge. Packed with actionable insights, this episode is a must-listen for agents looking to streamline their approach, avoid burnout, and build a thriving career in real estate.

 

Chapters:

• 00:00 - Introduction to the Episode
• 00:46 - Meet Jen DiJulio: From Struggles to Success
• 03:29 - The Importance of Shadowing Veteran Agents
• 05:18 - Perfecting Your Daily Schedule as a New Agent
• 08:18 - Why Mentorship Matters: Key Lessons Learned
• 11:11 - Setting Client Expectations for Smooth Transactions
• 16:07 - Establishing Healthy Boundaries in Real Estate
• 20:15 - The Power of Taking Breaks and Avoiding Burnout
• 26:00 - Tools and Apps for Agent Success
• 28:18 - Closing Thoughts and Final Tips

Key Takeaways:

• Shadowing Veteran Agents: Spend time observing how successful agents manage their day and handle client interactions to quickly learn best practices.
• Set Clear Expectations: Establishing boundaries and aligning with client goals early on prevents wasted time and helps clients achieve their dreams faster.
• Prioritize Recharge Time: Planning breaks and vacations allows agents to maintain energy, focus, and creativity, ultimately benefiting their clients and their own success.