Real Estate Success: The Whissel Way

Scripts That Don’t Suck (And Actually Convert)

In this episode of Real Estate Success: The Whissel Way, hosts Tad Murroughs and Bryan Koci dive deep into the art and science of real estate phone scripts. Tad shares his unique perspective as someone who transitioned from being an agent to an Inside Sales Associate (ISA), explaining how consistency and psychology make the difference when working leads. The discussion covers everything from how to open a call, frame conversations, uncover client motivation, handle objections, and confidently ask for the appointment. Agents will walk away with proven frameworks, actionable scripts, and a mindset shift that makes prospecting less intimidating and far more effective.

💡 3 Key Takeaways

1. Open With Familiarity & Purpose – Use the lead’s name early, introduce yourself clearly, and explain why you’re calling to build instant trust and reduce resistance.

2. Motivation Drives Everything – Always uncover what’s truly motivating a client; this insight lets you frame solutions, overcome objections, and close with confidence.

3. Follow-Up With Specificity – Never end a call vaguely. Always set the next step, give a clear timeline, and follow through—this builds trust and keeps leads engaged.

My Daughter Runs My Real Estate Team?! | Real Estate Gets Adorable

In this heartwarming and humorous episode of The Whissel Way, Kyle Whissel sits down with a very special co-host: his 9-year-old daughter Nixon. Together, they explore what it would look like if she ran a real estate company—from dress codes and office snacks to mascots, pricing strategy, and even a Sephora-inspired break room. While the episode is full of laughs and light-hearted moments, it also subtly touches on the importance of creativity, culture, and fun in the workplace. Whether you're a parent, a team leader, or just need a smile today, this episode shows that inspiration can come from even the youngest voices.

Chapters

00:00 – Meet the Guest: Kyle’s Daughter Nixon
00:46 – Why We’re Interviewing a 9-Year-Old
01:07 – What Would Nixon's Real Estate Company Look Like?
02:13 – Branding: Colors, Titles, and Names
03:03 – Office Vibes: Lights, Layout, and Rules
04:08 – Oversized Hoodies and School Policies
05:30 – Office Hours and Company Culture
06:10 – Logo, Mascots, and Papa’s Love for Teal
08:00 – Sephora Rooms and Office Snacks
12:32 – How Nixon Would Advertise Homes
16:00 – Sweet Surprise Sisters: Her Real Business

How to Talk Commissions With Buyers and Sellers in 2025

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci is joined by guest host Karlee Van Dyke, a top-producing agent at Whissel Realty Group. Together, they dive deep into the evolving conversation around buyer agent commissions—especially in today’s shifting market. Karlee shares real-world scenarios where a commission negotiation either saved or cost her clients deals, and why understanding seller psychology, coaching clients through expectations, and setting the stage for smart commission conversations is crucial in today’s landscape. Whether you’re a buyer or listing agent, this episode will equip you with tangible strategies to help you win more offers and keep deals together—all while getting paid what you're worth.

The Open House Strategy That Dominates Neighborhoods

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci break down the exact strategy their team uses to throw Mega Open Houses that draw 100+ people—even in a tough market. They discuss how most agents fail by doing the bare minimum, while their method turns listings into events that generate buzz, build relationships, and lead to multiple offers. From marketing like a Hollywood movie premiere to using an omni-channel approach—mailers, door knocking, video invites, and follow-ups—Kyle shares how he achieved over 50% market share in one neighborhood with this system. If you're tired of weak open house results, this episode is your full playbook.

Mastering Buyer Negotiations in 2025

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how buyer’s agents can finally thrive in today’s market shift. With growing inventory, longer days on market, and increasing price reductions, buyers now hold more power than they have in over a decade. Kyle shares actionable strategies for identifying undervalued homes, using data to back up buyer decisions, and negotiating directly with listing agents to get the best possible deals—all without damaging your brand. If you're ready to stop waiting and start winning, this episode will show you how to strike while the iron’s hot.

From Solo Agent to Team Leader: What No One Tells You

In this candid episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci unpack the raw realities of building and running a real estate team. They break down the glamorized vision many agents have after early success and explore the emotional, financial, and operational toll that leadership brings. With humor and honesty, they share what makes team building worth it—and what makes it a complete nightmare if done for the wrong reasons. Whether you're thinking about launching a team or already drowning in team leadership challenges, this episode delivers insights that could save you stress, money, and your sanity.

Why Your Listings Aren’t Selling (And What to Do About It)

In this timely and tactical episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the realities of the slow summer 2025 market and what agents can do when listings sit longer than expected. This isn't just theory — it's pulled directly from a real team meeting with boots-on-the-ground experience. They break down the “3 Showings / 8 Showings” rule to help agents identify whether price, condition, or marketing is the culprit, and offer actionable scripts, strategies, and creative tactics (like broker open feedback cards and calling recent area agents) to get homes moving. If you're tired of hearing "It's just the market," this episode gives you the tools to take back control and drive results.

Appointment Setting Secrets: Stop Waiting, Start Winning

This episode of Real Estate Success: The Whissel Way takes you inside one of our most powerful weekly team meetings at Whissel Realty Group. Introduced by Bryan Koci and led by our Director of Sales, Rachel Choo, this deep-dive session was pulled directly from this week’s live training and is packed with actionable strategies to help agents set more appointments. Rachel breaks down why agents hesitate to ask for the appointment, the three core confidence gaps holding most people back, and how to script your way into more “yeses”—whether at an open house, on a call, or during a buyer consult. This is equal parts mindset shift, tactical scripting, and real-world advice that will immediately help you set more appointments and close more deals.

 

💡 3 Key Takeaways

1. Confidence Is a Skill, Not a Trait
   Confidence comes from preparation, clarity in your value, and the willingness to get uncomfortable. Practicing rejection and affirming your strengths daily helps you show up with energy that attracts clients.

2. Avoid Vague Scripts—Target Pain Points
   Buyers don’t want a game plan or a “learn about real estate” session. They want solutions to problems. Lead with hooks like saving money, finding off-market homes, or winning offers.

3. Repetition Creates Results
   Whether it's asking every open house visitor to tour more homes or tallying your rejections like a game, consistency in the ask is what builds pipeline—and ultimately closes deals.