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Join us as we dive deep into the art of making more money, effortlessly integrating cutting-edge technology, and transforming your systems into unstoppable profit machines. Hosted by industry expert Kyle Whissel and his head of marketing Bryan Koci, this podcast is your go-to resource for invaluable tips, strategies, and insider knowledge that will take your career to unprecedented heights. Visit TheWhisselWay.com to get even more information, access exclusive resources, and connect with like-minded professionals who are committed to taking their real estate businesses to the next level.
Episodes

Friday Apr 25, 2025
From Jail to Industry Leader - Kyle Whissel's Journey
Friday Apr 25, 2025
Friday Apr 25, 2025
In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with Adrian Quijano for a raw and honest conversation on what it really takes to become a top-performing agent and build a nationally recognized real estate team. Kyle shares everything from his strict morning routine and how he handles failure to hiring mistakes, team structure, and a vulnerable story about his past that completely reshaped his life. They explore the power of mindset, emotional intelligence, the importance of being social—not just creating content—on social media, and the systems that separate average agents from top producers. Whether you're new to the business or scaling a team, this episode is packed with actionable insights to level up your real estate game.

Tuesday Apr 15, 2025
Entering and Dominating Niche Markets Tips for Specialty Real Estate
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the power of niche marketing for real estate agents. They discuss why specializing in a particular market—whether geographic, demographic, or lifestyle-based—can lead to higher success and greater profitability. Kyle shares key insights on how to determine if a niche is right for you, how to use AI to research total addressable market (TAM), and how to create targeted marketing that resonates with your ideal clients. They also emphasize the importance of networking, leveraging social media, and committing long-term to a niche before pivoting. If you're looking to refine your strategy and build a more focused, profitable real estate business, this episode is packed with actionable takeaways.
Chapters:
00:00 — Why “The Riches Are in the Niches”
01:34 — Defining a Real Estate Niche
02:23 — Passion vs. Profit in Niche Selection
03:54 — Understanding TAM (Total Addressable Market)
05:08 — Using AI to Research Your Niche
06:44 — Positioning Yourself as the Niche Expert
08:08 — Leveraging AI for Content Creation
10:06 — Pain-Point Marketing That Converts
12:48 — Networking Within Your Niche

Thursday Apr 10, 2025
Mastering Buyer Consults: Close More Deals with Confidence
Thursday Apr 10, 2025
Thursday Apr 10, 2025
In this episode of Real Estate Success: The Whissel Way, hosts Bryan Koci and Jen DiJulio dive deep into the power of buyer consultations and why they are a non-negotiable for serious agents. Jen shares her "secret sauce"—a mindset shift that turns buyer meetings into trust-building experiences, reducing surprises in escrow and increasing referrals. They break down the ideal structure of a buyer consult, how to set expectations, where to hold them, and how to handle objections. Plus, they discuss how new and experienced agents alike can refine their approach to ensure smoother transactions and happier clients. If you’re struggling with buyer retention or getting ghosted, this episode is packed with actionable insights to change that.
Guest info:
Jen DiJulio
https://whisselrealty.com/team/jen-dijulio
https://www.instagram.com/jendijulio/

Tuesday Apr 01, 2025
How Real Estate Agents Can Build Generational Wealth
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
In this episode of The Whissel Way podcast, Kyle Whissel and Bryan Koci dive into the importance of building net worth over simply increasing income as a real estate agent. They discuss why so many agents focus solely on commissions and how shifting the mindset to wealth-building strategies can lead to financial freedom. The episode provides actionable insights on leveraging investment opportunities, using other people's money to maximize returns, and transitioning from transactional deals to creating generational wealth. Real estate agents will walk away with practical steps to start investing, find investors, and take advantage of market opportunities.
Chapters:
- 00:00 - Introduction & The Key to Real Wealth
- 02:10 - Why Most Real Estate Agents Don’t Invest
- 04:50 - The Benefits of Owning Your Own Home First
- 07:10 - Getting Out of the Deal-to-Deal Mentality
- 09:30 - Real Estate Investment Strategies for Agents
- 12:15 - How to Find Investors for Your Deals
- 15:30 - Building Wealth Without Using Your Own Money
- 18:45 - Using Forced Appreciation to Increase Value
- 22:00 - Creating Generational Wealth Through Real Estate
- 26:00 - Final Thoughts & Action Steps

Tuesday Mar 25, 2025
Mastering Open Houses: Convert Visitors into Clients!
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
In this episode of Real Estate Success: The Whissel Way, hosts Bryan Koci and Cody Stamm dive deep into the real strategy behind successful open houses. They debunk myths about open houses being ineffective and outline proven techniques to drive traffic, engage visitors, and convert attendees into serious buyers and clients. Cody shares his journey from assistant to top-performing agent, revealing step-by-step methods to set up, create the right atmosphere, and, most importantly, secure the next appointment. This is a must-listen for real estate agents looking to turn open houses into a revenue-generating machine.

Tuesday Mar 04, 2025
Real Estate Investing Without the Headaches of Tenants & Toilets
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with Blake Comfort, an expert in mobile home park investing. Blake shares his journey from a rebellious high schooler learning about real estate to scaling his portfolio to over 2,300 units. They discuss why mobile home parks are one of the most underrated asset classes, how syndications work, the tax advantages investors can leverage, and why 1031 exchanges are a game-changer for passive income seekers. If you're a real estate agent looking to diversify your income or help clients transition into passive investments, this episode is packed with actionable insights.
Connect with Blake:
ComfortCapital.com
Chapters:
00:00 - Introduction to Blake Comfort
01:00 - How Blake Got Started in Mobile Home Parks
05:00 - The First Deal: Buying with a Credit Card!
10:30 - Scaling to 2,300 Units: The Growth Strategy
15:45 - Challenges of Managing Mobile Home Parks
22:30 - How Mobile Home Park Syndications Work
27:00 - The Power of 1031 Exchanges for Investors
31:15 - Tax Benefits & Depreciation Strategies
35:00 - How Agents Can Help Clients Invest Passively
37:00 - Final Takeaways & How to Connect with Blake

Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
This is a special episode of Real Estate Success: The Whissel Way, where guest host Ethan Beute with Real Estate Team OS and Follow Up Boss interview's Kyle Whissel and they dive into the key strategies behind scaling a profitable and sustainable real estate team. Kyle shares how implementing the Entrepreneurial Operating System (EOS) transformed Whissel Realty Group, increasing efficiency, reducing chaos, and boosting profitability. He reveals the biggest mistakes agents make when trying to build a team, why many teams fail due to lack of structure, and the importance of hiring the right people while cutting those who don’t perform. If you’re a real estate agent or team leader looking to grow your business without sacrificing profitability, this episode is packed with actionable insights
Real Estate Team OS Website: https://www.realestateteamos.com/episode/inside-whissel-realty-ceo-team-leader-kyle-whissel
Instagram: https://www.instagram.com/realestateteamos/
Chapters:
00:00 - Introduction & What to Expect
00:38 - How EOS Changed Our Business
02:17 - The Biggest Mistake Team Leaders Make
04:10 - Why Real Estate Teams Need a System
06:31 - How to Filter Ideas & Avoid Chaos
10:58 - Building a High-Performance Real Estate Culture
18:52 - Why Hiring the Right Agents is Key
25:00 - How We Use Virtual Assistants to Increase Profits
32:57 - The Power of Branding in Real Estate
42:49 - Final Takeaways & Advice for Agents

Tuesday Feb 18, 2025
The Smart Way to Sell Your Real Estate Business
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
Most real estate agents don’t last more than five years in the industry, but what if there was a way to exit real estate while still making money? In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive deep into how solo agents and team leaders can monetize their exit, whether through referral deals, database sales, or full M&A transactions. Kyle shares his own experience of nearly selling his brokerage, what he learned, and the biggest mistakes agents make when trying to sell their business. Whether you're thinking about transitioning out of real estate or just want to set up a future exit plan, this episode is packed with strategies to help you cash out the right way.